Postmodern Frame Essay - Text in Art Essay Example for Free

Postmodern Frame Essay Text in Art Essay The use of text within to the visual arts can be traced back as far as the inscribed carvings found on cave walls created by the Indigenous population of Australia approximately 46000 years ago. However, over the past few years, the use of text in art, also known as the art of typography, has become a frequent means of communication for artists in the creation of their works. Text within art can be projected, scrawled, painted, computerised and carved to the point that a work may be created of nothing but language. The art of typography is the technique of arranging type in such a way that makes language visible. It treats fonts as individual entities to be enjoyed by the audience. Some artists deal with language as a character on its own as opposed to a surface to draw upon. These artists place texts in ways that are intended to stimulate the way an audience perceives a work, to evoke emotion or to create a statement. However, others, particularly graphic designers, tend to focus on the decorative powers of text. Regardless of the artist’s intentions, the appearance of text within art can shift our appreciation of their sound and meaning. Artists that explore text in art include: Barbara Kruger, Yukinori Yanagi, Katarzyna Kozyra, Jenny Holzer, Wenda Gu, Shirin Neshat, Miriam Stannage, Colin McCahon and Jenny Watson. Artists such as Jenny Holzer, Wenda Gu and Shirin Neshat explore the cultural implications of language in art and the importance of language to identity through the inclusion of text that reflect a postmodern concern with the way we receive information in our contemporary society. Jenny Holzer is an American conceptual artist who belongs to the feminist branch of artists that emerged during the 1980’s. Originally an abstract painter and printmaker, Holzer became heavily interested in conceptual art and began creating works using text. The introduction of text within Holzer’s work occurred gradually however, over time, they have entirely replaced images. These works are usually displayed in widely viewed, public areas. Holzer’s works typically deal with the idea of communication. She is highly aware of the power of words and the power of the media and therefore has a focus on the ability of language to distort or manipulate truths. â€Å"I was drawn to writing because it was possible to be very explicit about things. If you have crucial issues, burning issues, it’s good to say exactly what’s right and wrong about them, and then perhaps to show a way that things could be helped. So, it seemed to make sense to write because then you could just say it†¦ no painting seemed perfect. In particular, I didn’t want to be a narrative painter, which maybe would have been one solution for someone wanting to be explicit.† – Jenny Holzer. Through the use of text in art, Holzer is able to transmit powerful environmental, social and political messages that reveal beliefs and myths and show biases and inconsistencies that highlight her social and personal concerns of today’s contemporary society. Holzer’s works are confronting and provocative and inspire us to make changes. They make us remember that language is not always a factual statement; it can be true or false depending on the context. Holzer forces us to analyse our own behaviour and consider how we have been influenced and manipulated. Her works are designed to make us stop and think about how we are maturing socially. Holzer’s truisms â€Å"MONEY CREATES TASTE – 1982† and â€Å"PROTECT ME FROM WHAT I WANT 1985† are part of her 1983-85 series – â€Å"Survival†. These are LED installation pieces consisting of large scale text that were projected onto a billboard in Times Square, New York. The inscriptions were bright, clear and menacing and connected themselves to the everyday glow of the city. The phrases were flicked over the busy intersection for two to three seconds creating an element of surprise and capturing the audience’s attention. The main focus of these works was to make a profound statement about the world of advertising and consumer society today. Holzer’s aim was to persuade the audience to pause and reflect on their lives. Her work emphasises the notion that within our society, we are driven by the world of media, thereby producing a mass materialistic, consumerist culture. â€Å"MONEY CREATES TASTE† is almost a plea from Holzer to stand back and assess our needs as a culture rather than what we are fed to believe we want by the media. The use of this concise statement â€Å"PROTECT ME FROM WHAT I WANT† has shown us that we are in the process of losing our identity and sense of culture and can be manipulated by the underlying motives of the media. Shirin Neshat is an Iranian born artist who, upon turning seventeen, moved to California to study art. In 1990 when Neshat flew back to Iran to visit her family, she was confronted by the changes in culture and the narrow restraints of everyday life in the Islamic Republic. She was faced by a very strict, pure form of Islam introduced by the Iranian government in order to erase Persian history. Since having lived in the two cultural contexts of Iraq and the USA, Neshat is able to examine the cultural concerns of individual beings in a metaphorical and poetic way. She attempts to address problems of identity, race and gender in a shocking manner and intends to undermine social stereotypes and assumptions. Her works explore the differences between Islam and the West, males and females, limitations in life and freedom, old and new and the public and the private domains. Neshat aimed to provoke questions amongst her audience as she explored Islam through her art making and comments on issues related to feminism and multiculturalism. However, her works were not only confrontational and symbolic; Neshat also paid particular attention to aesthetics. In her 1994 print and ink, â€Å"Rebellious Silence†, Neshat depicts an Islamic, Muslim woman, covered in a veil holding a gun. Her calm face is divided by the starkness of the cold, steel weapon and is laced with Islamic calligraphy symbolic of the Niqab, a more extreme veil that an Islamic woman must wear as it signifies her obedience to the male supremacy in Islamic culture. Her clothing and weapon make us question whether this woman has rejected her submissive female role to embrace violence. She is looking directly at the camera and looks determined to fight. Questions of motives arise amongst the audience. Neshat’s 1996 work â€Å"Speechless† is a black and white photograph in which Neshat has chosen to make herself the subject. This image is a close up of Neshat’s face. She looks determined and powerful however, like her creation â€Å"Rebellious Silence† – her face is covered with an overlay of Islamic text. The Arabic inscriptions that create the veil act as a barrier. It symbolises the support of the Islamic revolution. The visual struggle between Neshat and the veil is representational of the fight for freedom and the support of religion. By putting the text on her face, the body part where people can identify emotions the most, it serves as a reminder of the power that religion has over women and the oppression it has towards free expression. The gun in the picture is another juxtaposition. The woman seems to be embracing the gun as a part of her, giving off a threatening feeling, but at the same time, it does not feel dangerous because of her conflicted emotions: freedom versus oppression. The inscriptions tell of a man who died in the Iran/Iraq conflict of the 1980’s. This is also insulting to the women who also experienced this conflict. Her art does not disapprove nor approve of Islam, but instead encourages the audience to reflect upon their own ideas, assumptions and expectations. He works carry both personal and emotional connotations. Wenda Gu was born in China and studied traditional, classical landscape painting. He was employed to teach ink painting and although he no longer practices in China, text remains central to his work. This initial technical training has provided the incentive for his most confronting pieces in which the powerful use of language challenges social and political traditions. â€Å"These are questioning and symbolic works that violate the orthodox doctrine of artistic value. They represent a direct threat to authority.† Michael Sullivan. Gu ambitiously attempts to address, in artic terms, the issue of globalism that dominates discussions of contemporary economics, society and culture. He aims to appeal not only to the present population, but also to future generations in his quest to extend the boundaries of human perception, feeling and thought and express humanity’s deepest wishes and powerful dreams. Gu strives to unify mankind and create a utopian feel within his works. Gu worked to simplify the Chinese language and to encourage people to embrace new attitudes towards their old language. He combines a long standing fascination with classical Chinese calligraphy with a contemporary take on universal concerns that cross cultural and ethnic boundaries. Gu’s work today focusses extensively on ideas of culture and his identity and has developed an interest in bodily materials and understanding humanity across ethnic and national boundaries. Gu’s 1994-96 work â€Å"Pseudo Characters Contemplation of the world† is a series of ink paintings in which he uses traditional calligraphic styles and techniques but subverts them with reversed, upside down or incorrect letters. The pseudo character series consists of three ink on paper scrolls in which he has combined calligraphy and landscape, disrupting the conventions of both, powerfully distorting artistic tradition of China. Gu has attacked the written word by glorifying the spirit of the absurd. Gu’s most significant artworks have been a series entitled â€Å"United Nations Project†. This is a series of 15 works that were conceptually planned to relate to the locations social, political, historical and cultural situation. This series confronts two taboos. That of language and the human body. The main material for these installations are human hair collected from hairdressers from all over the world and the hair itself serves as a connection to all people. They typically consisted of screens tied together with twine, forming a canopy of internationally collected hair that was fashioned into nonsensical scripts combining the Chinese alphabet and others. His works are distinguished by the two themes which intersect. The first relates to language and the way in which cultural conventions are signified ad the second, is the use of human hair which is a symbol for significant human endeavours. The human hair is a blueprint containing DNA information, which is common to all humans yet seen fundamentally as individual. Jenny Holzer, Shirin Neshat and Wenda Gu all explore the cultural implications of language within art. They share a prime focus on the links between culture and identity. They have used language and text to convey their powerful messages and have drawn upon their own personal experiences. Concerned with the human condition, both they and their artworks have had a significant impact on society and the way in which we interpret information. Madison ******** Year 12 Visual Arts Art History and Art Criticism. Essay on Text The inclusion of text in artworks reflects a post-modern concern with the way we receive information in our contemporary society and the importance of language to identity. Explore the cultural implications of language in the work of Jenny Holzer, Wenda Gu and one other contemporary artist. Analyse specific artworks to support your argument.

Faust :: essays papers

Faust This Book has many shady characters, only Gretchen is the one character you can feel sorry for, that is what makes this tragedy so horrifying yet gratifying .Her and Faust running around makes you happy, but you anticipate them to fall desperately into love with one another and finish their lives indulging with Mephisto. But this pure untainted soul is tricked into leaving behind the innocence of her youth and subsiding to the evil one for the promise of riches and a better life. So once again you have no one to root for, because although you understand Faust’s predicament he’s getting what he wanted. Next you really begin to hate Faust because once he has seen and had all that Gretchen has to offer his love becomes an infatuation spurred by his newly found youth. Then who are you left with; Gretchen a now pregnant charlatan desperately hoping her â€Å"lover† who has poisoned her mother and slain her brother will come save her from prison, and Mephisto th e Devil himself. The entire Gretchen Tragedy is there to invoke a feeling of temptation. A sort of â€Å"What if†, really what would you do if a good looking member of the opposite sex who has more money than anyone you have ever heard of approached you describing their love to you like a cheesy Julia Roberts movie. This proves the point that Mephisto made to God in Prologue in Heaven â€Å"If only it were grass he could repose in! There is no trash he will not poke his nose in.†(Prologue In Heaven p. 85). We must keep looking for better things, if Gretchen were to realize what a small price she was paying to sacrifice life on earth for life eternal in heaven. She was without sin until she allowed human nature to take over. Gretchen upon her entrance into the play is stereotypical of a peasant woman of that time; she works all day, lives with her parents, and hopes to one day marry above her class so her daughter will not have to endure as she has throughout her life. But, she begins a metamorphosis when she meets Faust. First, she finds jewels that she can’t begin to describe, so she gives them to her mother typical of the times.

Business operational Essay

To provide learners with an understanding of the role and importance of operations management (OM) in the efficient and effective production of goods and services. Scenario: WH Smith is a major, well-known and publically-quoted book retailer and newsagent in the UK. Recently it was reported how Kate Swann, the former CEO for the last 10 years, has turned the company around from ? 135m losses to ? 106m profit in a decade. (source: www. theguardian. com/business/blog/2013/jan/23/wh-smith-kate-swann-profit, accessed 1 October 2013) (Also see copy attached) This is an example of how the principles of operations management can be used to reactivate a firm. How did she do it? Using the above as a starting point, together with other information sources, which you should research yourself, on WH Smith, you are asked to address the Tasks below regarding operations management. Task 1 (this meets LO 1, ACs 1. 1, 1. 2 and 1. 3) Based on the Scenario, produce a document explaining the nature and importance of Operation Management and its key elements. Your document for this Task must include the following elements (among others as you wish): I. A definition of OM and an explanation of its importance; II. The key elements of OM; III. The need to produce goods or services on time and to cost, with the right quality and within the law; IV. The role of OM in achieving strategic objectives; and V. Produce systems and sub-systems diagrams for any WH Smith operations processes, including a brief explanation of your diagrams. Task 2 (this meets LO 2 ACs 2. 1, 2. 2 and 2. 3) Based on the Scenario, produce a document explaining the relationship between OM and strategic planning. Your document for this Task must include the following elements (among others as you wish): I. II. III. Explain the implementation of the â€Å"3Es† in WH Smith; Critically review the tension between cost minimisation and quality maximisation in the context of WH Smith; and Assess the importance of the five performance objectives that underpin operations management. Task 3 (this meets LOs 3 and 4 in full) Base on the Scenario, produce a document explaining how to organise and apply relevant techniques in a typical production process. Your document for this Task must include the following elements (among others as you wish): I. II. III. IV. Comment briefly on the importance of operational planning and control. Explain what linear programming is, and give an example in relation to any part of the operations of WH Smith; Produce a network plan and indicate the resultant critical path for any operation in WH Smith. (for this task, you should include a set of operational outcomes, which are clearly defined). Explain how quality can be defined and maintained. Learning Outcomes and Assessment Criteria In order to Pass this unit, the evidence that the learner presents for assessment needs to demonstrate that they can meet all the Learning Outcomes for the unit. The Assessment Criteria determine the standard required to Pass this unit. The Assessment Criteria will act as a guide to help you put into context your answers to fulfill the Learning Outcomes. Learning Outcome Assessment Criteria 1. 1 explain the importance of operational management 1. 2 explain the need to produce safely; on time; to cost; to LO 1Understand the quality and within the law nature and importance 1. 3 explain the link between operations management and of operational strategic planning management 1. 4 produce a systems diagram to illustrate a typical business 2. 1 explain the ‘Three Es’ (economy, efficiency and effectiveness) LO2 Understand the link between operations 2. 2 explain the tension between cost minimisation and management and quality maximisation strategic planning 2. 3 evaluate the significance of the five performance objectives that underpin operations management 3. 1 explain linear programming LO3 Understand how 3. 2 evaluate critical path analysis and network planning to organise a typical 3. 3 explain the need for operational planning and control production process LO4 Be able to apply relevant techniques to the production of an operational plan for a typical business 4. 1 produce a set of clearly defined operational outcomes 4. 2 produce a network plan and indicate the resultant critical path 4. 3 explain how quality could be defined and maintained. INSTRUCTIONS AND INFORMATION FOR LEARNERS This assessment and the Tasks above are designed to assess your achievement of all four of the Learning Outcomes and associated Assessment Criteria for a Pass in the ‘Employability Skills’ unit of the qualification you are undertaking. Your tutor/ deliverer will advise you when you should start work on the assignment, the date when you must hand in your completed work and when you can expect to get your mark and feedback on your work. Guidance on this subject is provided on page 1 of this assignment brief. You should make sure that you plan your work carefully, to ensure that you cover all four learning outcomes of the assignment, and complete it within the time limit specified. There is no official guideline wordcount or percentage marking (other than Pass/ Merit/ Distinction/ Refer). By way of guidance only for this particular assignment, it is recommended that you write a minimum of 2000-2500 words total and match the weighting of your efforts to the wordcount indicated. Your statements in answer to the Learning Outcomes need to be prefixed with the specific Learning Outcome title or at least the Learning Outcome number. This will help you keep on track and should ensure you address the details. You must make sure that you acknowledge any sources you have used to complete this assignment, listing reference material and web sites used. The assignment result will be published on BITE’s Moodle online education materials platform, normally within 6 weeks of the submission date. If your assignment is assessed as referred, you will be notified with an indication of the areas to be addressed. You may resubmit an assignment, or submit a new assignment, on a further two occasions during your period of registration as an Institute learner with Edexcel. If there is anything in these instructions or in the assignment itself which you do not understand, please seek guidance from your tutor/ deliverer. Merit grade Descriptors For learners to achieve a Merit they must: Identify and apply strategies to find appropriate solutions Indicative characteristics Learners must demonstrate that: An effective approach to assignment planning, study and research is in evidence Evaluations and judgements, using evidence, have been made Problems with a number of variables have been considered Select/design and apply appropriate methods/techniques A range of relevant theories have been included Relevant theories and techniques have been applied to the case study A range of different sources of information have been used The selection of methods/techniques of analysis and use of source material have been justified Information/ data has been synthesised and processed Present and communicate appropriate findings The written assessment is coherent, shows logical development and a sound understanding of theories, concepts and research evidence The written assessment demonstrates that an appropriate structure and approach has been used The written assignment demonstrates a writing style appropriate for audiences both familiar and unfamiliar with the subject. The written work is clearly written and technical language has been accurately used Distinction grade Distinction descriptors For learners to achieve a Distinction they must: Indicative characteristics Learners must demonstrate that: Use critical reflection to evaluate own work and justify valid conclusions. Conclusions have been arrived at through synthesis of ideas and evaluation of research evidence and have been justified The validity of results has been evaluated using defined criteria Realistic and informed recommendations have been proposed against defined characteristics for success Take responsibility for managing and organising activities. The written assignment shows excellent planning, is organised coherently and is clearly expressed Independence of thought and gathering of research material has been demonstrated Material used has been clearly understood and well organised The importance of individual and group behaviour in organisations and its management has been recognised and addressed Demonstrate convergent/lateral/creative thinking. There is evidence of self-generated ideas with evaluation Convergent and lateral thinking are evident in the written assignment Creative thinking is evidenced with unfamiliar material. Problem-solving is in evidence Innovation and creative thought are in evidence Receptiveness to new ideas is evident Ideas have been generated, evaluated and informed decisions/ recommendations are made. Case Study: WHSmith †¢ WH Smith: Kate Swann turns ? 135m losses into ? 106m profit in a decade One of the UK’s most highly regarded – and highly paid – retailers achieved success by going against the grain WH Smith chief executive Kate Swann favours the old retail adage: sales are vanity, profits are sanity. Photograph: PA When Kate Swann arrived at WH Smith in 2003, there was a widely held view that the chain’s days were numbered. A decade on, she has turned losses of ? 135m into a profit of probably ? 106m this year, and shares that were languishing at 250p are now changing hands at 650p. Swann is now one of the UK’s most highly regarded – and highly paid – retailers. Yet she has achieved this remarkable feat by breaking many of the â€Å"rules† of running a successful high street retail business. When Swann announced she was pulling out of selling music and DVDs because the profit margins were thin and getting thinner, rivals thought she had taken leave of her senses – she was instantly kissing goodbye to about 30% of Smith’s turnover. On a same-store basis on the high street, WHS now sells roughly ? 65 of goods for every ? 100 of custom seven years ago. The demise of Zavvi and HMV in the face of online competition shows it was a brave – and correct – decision. Swann favours the old retail adage: sales are vanity, profits are sanity. By focusing on profitable sales and cutting costs relentlessly, she has boosted profit margins – according to analyst Nick Bubb by an almost incredible 15 percentage points. While other retailers have been pouring resources into the digital world, Smith’s big online strategy is its Funky Pigeon card site. Instead, Swann plans to open more shops, even though they are, to be frank, deeply unpleasant places to shop, stuffed with stock and screaming promotional banners. While the supermarkets have to tread carefully in the products they offer and have been targeted for displaying sweets at the checkout, Smith’s has sold stationery aimed at teenagers and young women adorned with the Playboy bunny motif and Swann’s checkout assistants attempt to force-feed the nation giant bars of Galaxy and chocolate oranges. Her secret? Maybe it’s the low profile. While many rivals enjoy the limelight, holding forth on the woes of the economy, the lack of women in the boardroom and political issues such as the in-out debate, Swann says nothing. She doesn’t give interviews. On Wednesday, at Smith’s AGM, a shareholder stood to offer thanks for her transformation. Asked to respond, she merely said: â€Å"Thank you, let’s move on. † No doubt she will. There will be a queue for her services.

We Must Reduce the Negative Impacts Associated with...

Advancements in the past thirty years have had a profound impact on globalization. Advances in technology, including the internet, have helped facilitate decreased transaction costs, increased access to international financial markets, and lower transportation costs. International deregulation of financial markets has increased the ease cross-border flow of capital, which has increased foreign direct investment and facilitated currency exchange. Multilateral trade agreements, including the 1986 GATT for trade in goods, and the 1995 GATS for services, have facilitated cross-border trade of goods and services among most countries. (Lecture 3/11). All of these advancements helped change multinational strategies. As seen in the†¦show more content†¦For US and Chinese suppliers, Wal-Mart’s changing strategy has key implications. Wal-Mart’s large size and MNC strategy has allowed it to alter the procurement process with suppliers. As part of their strategy, Wal-Mart often goes directly to the manufacturer to eliminate â€Å"middle-men†, forces suppliers to negotiate over a single price, and has strict guidelines on the negotiation process, including requiring the use of negotiation rooms and limits on buyer-supplier contact. Additionally, Wal-Mart is known for having open-bidding, where suppliers are forced to live-bid against one another for the lowest price. (Frontline) For suppliers, these cost pressures have caused a â€Å"race to the bottom,† which forces suppliers to reduce costs wherever possible. (Gereffi 2005:2). Furthermore, the â€Å"race to the bottom† strategy forces many US suppliers to shift production to Chinese factories, which is why 80% of the 6000 factories for Wal-Mart are located in China. The cost pressure has also created a â€Å"survival of the cheapest† mentality among Chinese factories, and â€Å"places enormous pressures on wages, working conditions, and profit margins at the factory leve l,† Once the price is negotiated, Wal-Mart has also revolutionized the ordering process by consolidating the global supply chain. Since Wal-Mart goes directly to the manufacturer, it has changed the supply chain to a demand-pull model, where manufacturers make products when ordered by Wal-MartShow MoreRelatedThe Impacts of Globalization on Developing Countries Essays1365 Words   |  6 PagesGlobalization, love it or hate it, but you can’t escape it. Globalization may be regarded as beneficial from an economic and business point of view, but however cannot be perceived the ditto when examined from the social sciences and humanities side of it. 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